TikTok is introducing a new feature that allows them to cut down on the amount of AI-made content appearing in their streams. This initiative comes as the company disclosed that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a full-scale rollout. This development aligns with a rise in AI content, fueled by emerging video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the quickest rising video streams on a popular video site primarily display clips produced artificially. A considerable share of this material is considered mass-produced AI material, a term for inferior, mass-produced content that is often nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content made with AI tools, including computer-generated images to science explainers, and we aim to offer the community the power to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
AI on the Platform
The service disclosed that there are presently over a billion videos on its service labeled as AI-generated. Overall, more than 100 mn videos are submitted to the service every day, making clips made by AI a limited part of its complete catalog.
User Control Features
Members will be able to limit or boost the amount of AI-generated videos they see by accessing the topic control option in the application and choosing the AI content topic. Further subjects that are already be controlled under the tool encompass current affairs, style, beauty, and movement.
Platform Guidelines
The platform’s policies require users to label “realistic” artificially created content, and it forbids malicious deepfakes of celebrities or critical incidents. Any believable AI video that is unmarked can be deleted under its community policies.
Additionally, the service will from now on apply an artificially created watermark to content created with its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This step is aimed to help prevent users from seeking to circumvent the labeling process.
AI Literacy Programs
The company is furthermore establishing a $2m educational fund for experts and organizations to create informative material about using AI responsibly. This program will assist educational bodies specializing in training coding and technology.
Platform Protection
TikTok has justified its safety measures, following controversy over proposals to cut jobs for a large number of content moderators in Britain. The company is set to cut 439 jobs in its content moderation division in the UK capital, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official explained that human moderation would still have a role, but automated tools can protect employees by removing the most distressing content before it gets reviewed by staff. The platform announced a 76% decrease in disturbing and violent content handled by safety staff over the previous year due to intervention by its automated systems.
We believe it is crucial to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
